Last week I was speaking with a large travel company — one of their major IT initiatives over the next 6 months is to understand and implement BYOPC. Why? Because they believe that being the fun company to work for is a competitive differentiator as well as a recruiting benefit. This has been a key message from their HR departments for years.
In addition, they have a very demanding employee population that is embracing consumerization with or without IT. Key employee groups are already bringing in their own laptops and smartphones and using them for company activities. IT has decided that fighting this at a corporate level was not worth the risk to their internal brand with their employees.
Moving forward, this company believe that BYOPC will be part of their DNA for all employees.